In a fast-paced and competitive property world, Hartanah Bumiputera introduces three AI assistants specifically designed to simplify searches, enhance agent productivity, and help buyers make more confident decisions. Each AI has a unique role — from answering questions, providing financial advice, all the way to writing captivating listing descriptions.


Let's meet these three main characters.



 

Maya — Portal AI Assistant

After logging in, users will see a chat button 💬 at the bottom-right of every page. This is where Maya functions as the official virtual assistant of Hartanah Bumiputera, always ready to answer questions in Malay or English, depending on the language of your query.

What can Maya do?


1. Answer questions about the portal

Maya understands the entire official content of the portal, including:

  • User guide

  • How to list an advertisement

  • Points system

  • Differences between Free vs Premium accounts

  • Terms of Service

  • Privacy Policy

  • Guide articles

Just ask — Maya will provide accurate and well-sourced answers.


2. Suggesting active property listings

Example: "Is there a 3-bedroom house in Shah Alam under RM500k?" Maya will display matching listings, complete with direct links.


3. Providing market price estimates & actual ownership costs

Maya uses:

  • Transaction data (AVM)

  • Portal's ownership cost calculator

Example: "What is the market price of a condominium in Shah Alam?" "A house priced at RM450,000, what is the legal cost and stamp duty?"

Maya's answers are not guesses — they are based on real data.


4. Answering questions about your account

Maya can check:

  • Number of active listings

  • COA applications

  • Support ticket status

  • Agent profile

  • Favourites list

All of this is only for your own account, not others.


5. Natural interaction

Maya greets you using your first name, and responds according to the language of your question.


💡 Tip

Maya only uses official information from the portal and real data. If certain information is missing, Maya will suggest related pages. This assistant is exclusive for registered users.



 

Aira — AI Property Advisor

Aira Hassan is an AI financial advisor that helps users understand their financial capability, market value, and property suitability before making a decision. Location: /ai-advisor (for all registered users).


What can Aira do?

1. Personalised Property Recommendations

Tell Aira what you're looking for: "Family home near school, budget RM500k, Shah Alam."

Or save a few properties ❤️ Favorites. Aira will recommend up to 5 most matching properties, complete with brief reasons.


2. Affordability Estimation

Fill in:

  • Income

  • Monthly commitments

Aira will calculate:

  • Estimated maximum installment

  • Debt Service Ratio (DSR)

  • Maximum property price for:

    • Conventional financing

    • Islam (Reducing Balance)

    • Islam (Fixed Profit/BBA)


3. Estimated Market Value (AVM)

Each suggestion will be marked:

  • Above market value

  • Below market value

  • In line with market value


4. Estimated Ownership Cost (TCO)

Includes:

  • Initial costs

  • Monthly installments

  • Total ownership costs

  • Probability of loan approval


5. Lifestyle-Based Search

Embed your office's Google Maps link for travel time calculation. Or set preferences such as:

  • Near schools

  • Fenced area

  • Freehold

  • Near MRT/LRT/Komuter/Monorail


💡 Tip

All Aira estimates are illustrations — not loan approvals or official valuations. Please refer to the bank/lawyer for verification.



Jana Yusof — AI Sales & Marketing Assistant

For: all agents & property owners Location: button “Generate with AI” on the Listing/Edit Ad form.


Jana Yusof is an AI assistant that helps agents write more powerful, convincing and professional property ad descriptions.


How does Jana work?

The Description field is now placed after the section:

  • Property Specifications

  • Unit Features & Building Amenities

  • Location

  • Surrounding & Area

  • Nearby Places

This ensures Jana has the most complete overview before writing the draft.


Information Jana uses

If filled, Jana will use:


1. Property Specifications

Room, built & land size, parking, floor, furnishings, title, lot status, year completed.

2. Unit Features & Building Amenities

Swimming pool, gym, 24-hour security, and others.

3. Location

State, city, district, township/new town, full address.

4. Surrounding & Area

Facing direction, view, maintenance fee, gated status, density.

5. Nearby Places

LRT/MRT station, school, hospital — complete with distance/travel time.

6. Estimated Value (AVM)

If you press “Get Estimated Value (AVM)”, Jana uses it as implied context of market value (will not mention AVM figures directly).


💡 Tip

Jana only uses facts you provide — will not fabricate features that do not exist. The more complete your form → the more accurate & rich the generated description. Always check & edit the draft before sending the listing.


🏁 Conclusion

Hartanah Bumiputera now has the most comprehensive AI ecosystem in the Bumiputera property industry:

  • Maya to answer questions & help navigate the portal

  • Aira for financial advice, affordability & property recommendations

  • Jana Yusof to generate professional and captivating listing descriptions

These three AIs work together to provide the best experience for users and agents — faster, more accurate, smarter.